What makes a fantastic corporate gift? Well, before we find out what makes corporate gifts fantastic, first we talk about why corporate gifting is important.
Corporate gifting allows you to establish rapport with your existing and potential customers and put you in the spotlight in the company. Although corporate gifts is usually associated with gift-giving during festivals, adopting a gift-giving attitude is a good way to strengthen interpersonal relationships with your clients throughout the year.
Below, we have list out the key factors of making corporate gifting fantastic, from practical to subjective, so that you can keep them in mind and start gifting with confidence.
Know your customers
The corporate gift you like may not appeal the same to your customers. If you know your customers well enough, consider their personal and dietary preferences. If not, use this as an opportunity to call them and learn more about what they like. What better way to develop your relationship than talking about their hobbies and hobbies in depth. You can say something like this: “I want to send you a token of gratitude, but I want to see if you like X, Y or Z.”
Personalising your gift, such as through handwritten cards or engraving, will ensure that your customers feel more connected to the gift and strike a chord with them (in a positive manner). This enables the gift to give a more positive impact to your gift campaign results.
Quality of Product
It is important that the gift product has a good quality to it, as sending a poorly made gift can actually backfire to your gifting campaign. The quality of the gifts may be taken by the customer as how sincere and how important they are to you. If you give them a high quality product, their perception of your business and how appreciative you are to them will naturally be very high.
Limit brand spamming
Gifts are given to leave a lasting impression on you and your company. This should not be reduced because of the brand of your gift company, so make sure that any gifts you send are not flooded with promotional advertisements from the gift company.
If you are going to spend a lot of money in a special gift company, you want to make sure they value your business. Volume discounts are a good way to ensure your loyalty.
Provide an end-to-end experience
Excellent customer experience has become the expectation of consumers, but truly successful brands create moments of customer pleasure. Your corporate gift company should provide a very pleasant experience for your customers.
When you consider how to celebrate professional relationships in your life, remember that gifts are just one of many ways to express your thoughtfulness and gratitude.
Whether you are looking for green gifts or considering other guidance for customers, we all want to know your experience in corporate gifts!